Hey there! Let us tell you the
story behind Mitty, our beloved Australian brand.

Back in 2014, our founder Mitra Burns established Mitty, named after none other than Mitra herself! Now, here's the interesting part – the idea for Mitty came to life when Mitra was recovering from a kidney transplant in the hospital. 

During her recovery, Mitra stumbled upon some amazing nail art on Instagram and was instantly smitten.
But, her excitement turned to disappointment when she discovered the lacklustre quality of existing nail products. 

Determined to make a change, Mitra decided to roll up her sleeves and take matters into her own hands, thus giving birth to the Mitty brand. And the rest, as they say, is history! 💅✨

At Mitty, we're all about being actively involved in the nail community and embracing the diverse talents within our fold, including running nail salons. This close collaboration allows us to work alongside nail technicians, artists, clients, and chemical engineers. By doing so, we tailor our brand and product range to specifically address the unique needs, desires, and emerging trends within the industry.

We're big on research and development, dedicating resources to creating innovative and high-quality products. This commitment involves formulating distinctive nail polish formulas, designing specialised nail art tools, and even exploring eco-friendly and non-toxic alternatives. By consistently offering new and exciting options, we attract customers who seek exceptional and cutting-edge products.

Recognizing the importance of exceptional customer experiences, we invest efforts into ensuring customer satisfaction and loyalty. This includes comprehensive staff training to provide excellent customer service, offering informative pages and tutorials for our customers' benefit, and even providing nail training opportunities. We go above and beyond to surpass customer expectations, fostering a positive and lasting relationship with our clientele.

Mitty products are a testament to efficacy and longevity. Our two nail salons boast a team of 14 dedicated technicians who rely exclusively on our products. We take pride in not only being fully booked but also in earning high praise from our wonderful clientele.

Committed to ethical standards, we are proud to be 100% vegan and cruelty-free, reflecting the values of our founders. Rest assured, your fabulous nails come guilt-free, without harming the planet or any living beings.

Moreover, we prioritise your well-being by ensuring our products are free from harmful chemicals, aligning with both European Union and FDA regulations. At Mitty, we are constantly evolving and investing in research and development to bring you the latest in technology and trends. Your satisfaction and safety remain at the heart of everything we do.

Toxic-free nail products are essential for your health and well-being. Some nail products contain harmful chemicals that can cause various health issues, such as allergies, respiratory problems, and even long-term health concerns. By choosing toxic-free options like ours at Mitty, you're safeguarding yourself from these risks while also promoting healthier nails and skin. Plus, it's not just about personal health but also about environmental and ethical responsibility.

Our commitment to being 100% vegan and cruelty-free means you can enjoy stunning nails without contributing to animal suffering or environmental harm. So, caring about toxic-free nail products isn't just about your nails; it's about prioritising your health, supporting ethical practices, and making conscious choices for a better world.

Our website offers a wealth of resources to ensure you get the most out of our products. You'll find step-by-step guides on how to apply and remove them, along with product-specific FAQs tailored to each category. Additionally, our comprehensive how-to guides are conveniently located under the "Resources" section in the navigation bar, making them easily accessible whenever you need them.

Yes, you can find all our MSDS (Material Safety Data Sheet) in our footer. Click HERE.

The longevity of Mitty gel products depends on various factors such as application technique, nail care habits, and environmental conditions. However, when applied correctly and with proper care, our gel products typically last up to two weeks or longer, maintaining their vibrant appearance and durability. For best results, we recommend following our application and maintenance guidelines outlined in our how-to guides and product FAQs.


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